No matter how much traffic your website attracts, all of that hard work will be for nothing if you cannot make conversions. A page’s conversion rate is one of the most important metrics to track, and law firms that fail to convert their traffic could be wasting a lot of money on their online marketing campaign. Here are five tips you can use to start improving your website’s conversions.
Simply changing the layout of each page can have an immense impact on your conversion and bounce rates. While important buttons should be visible at all times, flooding the visitor with too much information is going to overwhelm them. Those who are designing a site should test different layouts to find the perfect balance. Even small changes, such as switching the color, size, or direction of a menu, can dramatically affect your site’s conversions.
It is safe to say that clickbait headlines are more popular than ever, and one of the reasons for this is social media. Friends, family members, and co-workers love to share stories and articles that are enticing and easy to skim. Unfortunately, these titles can have a major impact on a reputable site’s standings and conversion rates.
As a general rule, every title you make should be straightforward, honest, and a clear indicator of the page it represents. When a visitor clicks a title but arrives at a landing with unrelated or unhelpful content, it’s very unlikely that they will stay on the page for more than a few seconds.
Your call to action is one of the most important components of each page. While it may seem obvious to you what the visitor should do next, they are not legal professionals. They might be confused about who they need to contact first or what their legal rights and responsibilities are. For law firms, a good call to action generally emphasizes the first touchpoint or consultation. Once you are able to speak with your visitor on a more personal level, you have a much better chance of making a conversion.
In many cases, people aren’t willing to make a call or send an email without having a few questions answered first. Visitors are notoriously fickle, and they often want immediate contact.
A live chat can reduce your expenses while increasing conversion rates. These systems are incredibly easy to implement and can help your visitors work through their frustrations while getting questions answered. All it takes is a single employee or live chat representative to handle dozens of visitors at once.
When it comes to law firms, potential clients want to know they are in good hands. Whenever you are able to do so, you should portray a sense of authority and credibility on your page. That might include eye-catching statistics like your success rate or how much money you have won for your clients. You can also include such data as your team’s credentials or the firm’s score with the Better Business Bureau.
The final step in this process is to make it as easy as possible for your traffic to contact you. In addition to having a website that is appealing and useful, a law firm must ensure that visitors can reach the firm instantaneously, no matter what page they are on. Your email address, physical address, and phone number should be no more than one click away at all times.
At Client Chat Live, our live operators are ready to chat with your website visitors 24 hours a day, 7 days a week. Trusted by hundreds of law firms and other businesses across the nation, our service delivers a slate of options for customization and branding as well as monthly reports and analytics to help your business increase client acquisition. Call (808) 495-0231 or email us today to get started with a free quote.
