These 4 posts will help you create a simple and actionable social media plan that won’t take up too much of your time, and will set you on the right path to building a pipeline of clients from online sources. The goal is to create a recurring program of 8 to 12 posts a month.
Not only will social media help you get more direct clients, but having an active and engaging following will also provide social proof for potential clients who may be searching for your firm. Here are the main types of posts you should include in your social media strategy:
If you’ve helped a client achieve their goals, make sure to take a nice photo with them. Smile, and showcase your firm’s signage somewhere in the photo so your brand is clear.
Potential clients considering your legal services will inevitably try to find information about you on Google to help make their decision. If they come across your social profiles and are greeted with photos of genuinely happy clients, they will undoubtedly view you in a positive light.
In the text of the post, write two to four sentences describing the pictured client’s case. Make sure to omit all confidential information, including any personal details other than their first name.
Don’t be misleading, and certainly don’t exaggerate about your accomplishments with that client.
Most law firms have their own blogs and detailed content on their website describing what they do. If you or someone at your firm is actively writing and updating your firm’s content, you should post articles as they are written.
The headlines on your social posts can be the first two to three sentences of your content pieces. These are especially effective if you invest in more detailed content, like infographics or ebooks.
For more information on how to build an easy-to-maintain blog that will bring in web traffic, we’ve put together a list of must-have content ideas for law firm blogs.
It is worthwhile to spend a few minutes each week exploring the trending topics on your social profiles, as well as any major holidays you can post about.
This is a great opportunity to tailor posts that people can relate to, or create relevant ads and promotions that will resonate.
Lastly, you’ll want to share any brag posts about you or your colleagues. Don’t be afraid to post press releases or updates about awards and achievements, as it will only add to your social proof.
If you’ve been wondering how to start a social media strategy for your law firm, use these four templates as a start. Make sure to always keep your social posts balanced between these post types.
Avoid posting tons of awards about your firms, as that may make you sound bragadocious. Likewise, if all of your posts are articles about case types and your services, your page will lack a much-needed human touch.
Keep up a healthy rotation of different content types, keep posts short and digestible, and always try to show the human side of your business.
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