How Reviews Can Lead to Explosive Law Firm Client Growth
In case you didn’t know, online reviews matter, and can make or break your law firm. According to a study Bright Local, a whopping 73% of consumers use online reviews when deciding to trust a business.
If you’re OK with ignoring 73% of your potential clients, then feel free to stop reading this.
However, if you want to ensure that you are putting your best foot forward with every potential client that learns about your law firm, you simply can’t ignore the facts: you need to care about online reviews.
The Key to Generating Tons of Great Reviews
You need to systematize your process for generating new, positive reviews.
You can’t expect to sit back and have your clients take it upon themselves to leave a five star review for your law firm.
If someone was recently injured, divorced, filed for bankrupty, needs to sort out a will – whatever your area of practice is – they surely want to get through the process as quickly as possible and are relieved once it’s over. They probably aren’t in the mindset to add any steps to their legal process, even if that means taking five minutes to leave a five star review on your Google business page.
Create Business and Attorney Profiles
The first step to institutionalizing your review generating process is to ensure you have pages on all of the following business directories:
There are many ways in which having a strong arsenal of positive Google reviews can help your law firm. Not only does it improve public perception, but it can directly impact your rankings in search engines.
That means more visibility which can translate into more clients for your law firm.
Yelp, Facebook and Avvo can be treasure chests of new clients as well. You want to make sure you have all of your bases covered so that your clients can post reviews where they feel most comfortable.
How to Get More Reviews?
If you have an exit survey after your finish a case, add in a checklist item for your client to review you online afterward. You’d be surprised how this small step can exponentially increase your review numbers, which can lead to more clients.
Who to Target?
Pursue clients that you have a good relationship with and ask them via email to review your firm. You want to prioritize people who you had an exceptionally good relationship with as those reviews are more likely to lead to more clients.
Keep a running list of people who fit the profile of clients you’d like more of. Once you have the list and are actively requesting Google reviews, be sure to follow up with them.
It may take 2 or 3 emails, but don’t be afraid. After all, these reviews could lead to numerous new clients from Google and other platforms over time, and will be worth the effort.
Reap Your Rewards
Once you have a steady base of reviews across all of the major review platforms, you will most likely start to see an increase in client activity.
Reviews are powerful, and can undoubtedly increase the profitability and success of your law firm.
Google’s Review Policy Updates
Be aware that Google has updated their review policy as of April 2018 to ensure reviews are unbiased, and to cut down on review spam. In order to achieve this, they require that all solicitations for reviews must be on an individual basis, as opposed to in bulk. Additionally, Google does not allow the use of review generators that only link to a Google review form is a client indicates a favorably opinion about the firm. The goal of all of the changes to is prevent a business from only asking their favored customers for reviews, and to encourage companies to prioritize their actual quality of service over their local SEO.
We Turn Visitors Into Clients
Once you launch a review generating campaign, your next step is to learn how to convert web traffic into clients. At Client Chat Live, we offer live chat operators 24 hours a day, 7 days a week who help you do just that.
To find out more about how we can help you get more clients, contact our team at (808) 725-3633 or send us an email.