How To Create An E-Book to Get More Clients
Creating an e-book can be a great tool to get more potential clients from your website as well as build your brand. An e-book can help to establish your law firm’s authority, provide valuable information to your potential clients, and explain how you can help even in a potentially complex situation.
While writing an e-book may sound difficult and time-consuming, it can be less complicated than you think. Following these 3 steps can help you easily create an E-book to get you more clients from your website.
1. Choose a Topic and Use Existing Content
You first need to decide what topic to create your e-book on. You should choose a topic that provides value to your potential clients and focuses on the types of cases you want to attract. Google Analytics is going to be your guide to determine the content you choose to use.
Your analytics data will help you determine specific content on your site that is already getting clicks and views on your website. Once you’ve identified your best 5-6 performing pieces of content, you can consolidate it as an e-book. This will save you from spending time creating all new content and more importantly allows you to provide content that analytics has proven to be useful to your potential clients.
2. Physical Design and Creation
Once you’ve identified the content you want to use, the next step is going to be putting it together in a presentable and downloadable format.
Creating an e-book also involves adding a few design elements as well, but there are plenty of people out there who do this for a living. Unless you enjoy and are good at using Photoshop, search for freelancers or other third parties. Some great places to get freelance help for your e-book are Upwork, TopTal, and Freelancer.
Once you’ve identified the person to help you, it is important that you communicate very clearly with them based on your requirements. First thing to do is set your budget and expectations right from the start so there is no ambiguity or potential for confusion. Be sure to set the time limit for the job, how many pages of content you expect, and what kind of images you require. Being upfront with expectations and deadlines will keep the e-book creation process running effectively and on budget.
3. Promote Your E-Book to Potential Clients
Once your e-book is finished, it needs to be easily found by your website visitors and potential clients. You should first add it to your website as a download and link to it from your homepage or other important pages of your site. You could also post about your e-book on your social media accounts to spread the word.
We recommend you create a landing page with a form where people provide their name and email in exchange for access to your e-book. After you have gotten the potential client’s contact information you can use this to reach out to them in the future or add them to your e-mail list.
Setting out to create an e-book may sound daunting but can end up a profitable and rewarding task for your firm by getting you more clients. It can be done utilizing material and information you already have, data from your website analytics, and even with some outsourced help if necessary. It is an easy and repeatable process that can be used for many subjects to build your website’s authority, traffic, and win over more potential clients without a large investment of firm time.